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Turning around Wii U
I take a look at how Nintendo could change Wii U's fortunes
Published on 14/09/2013

Wii U sales are bad right now. There's no denying it. But while it would be easy to call Wii U a failure, there is plenty to be optimistic about for fans of the console. This Christmas heralds the beginning of a golden patch for Wii U games, with more to come in 2014, giving prospective Wii U owners even more reasons to own the system.

So why aren't people buying it? Well there are a lot of reasons, but perhaps one of the biggest is the lack of marketing for the console. With very little advertising, there are still large numbers of people who simply don't know this console exists, and aside from big Nintendo fans, even more people don't know the games on offer.

And of course, that needs to change. So with that in mind, I take a look at the ways Nintendo can improve Wii U awareness. One thing is certain - things have got to change!

Related Article

Marketing Wii U to the Masses

Even Nintendo would have to admit that Wii U sales are lower than expected at this stage in the console's life-cycle, which makes this Christmas even more important. The key, as ever, is getting the word out there that Wii U is a must-have present this year, and more importantly, that it can stand up to the rapidly approaching PS4 and Xbox One. With that in mind, I take a look at the ways that Nintendo can market Wii U to the masses this Christmas.

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