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Nintendo's Revised Approach to E3
Feature - First Published on 05/03/2013
A few years ago, E3 was the centre-piece of the gaming year. But with increased media coverage and a larger casual audience, the event has begun to shift it's focus to broader games. Whereas in years past Nintendo have closed with Metroid: Other M, this year the show closed with Nintendo Land, signifying a shift in target audience. To combat this, Nintendo have begun producing Nintendo Direct broadcasts, focussing very much on traditional games such as Mario and Zelda. So in this new age, do Nintendo need E3 any more, and is this new approach a sign of things to come?

Published On: Nintendo Life     

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